Have you ever wondered how the big box stores can advertise such low carpet prices that seem almost too good to be true?
Do you wait for the flyer or newspaper ad that tells you it’s time for the once a year BLOWOUT sale?
Well, we all do it at some point. It’s hard to resist a bargain especially if the item on “sale” is one we have been planning to buy for quite a while.
Carpeting is a “big ticket item” and one we plan to purchase and have in our homes for quite a long time before having to replace it again. I’ll even go so far as to wager you will replace your car at least twice before you replace your carpeting once.
You drive your car everyday and expect it to wear down, wear out, and not look as attractive as it once did.
My next wager would be that you actually spend more time on your carpet then you do in your car. Sorry to say, but over time the same things (or worse) happen to your carpet that do to your car.
So let’s save a little money and purchase our carpeting when the big sale is on and we get our underpad for “free”.
First of all, and think really hard now, when is the last time you got something for free?……Still thinking?…Me too.
Marketing and advertising is a prolific business (or is that an insidious business?) and we are led to believe all sorts of things. Such as “free”.
Nothing is free. Let me give you an extreme example.
Right now, today (and forever if you would like) I will give you free underpad AND free carpet.**
That’s right you heard it here first, free carpet and underpad. However, my installation rates will, oddly enough, more than compensate for the free stuff and I will end up selling you the same job for the same price as I normally would, (because of course to get this special one time offer, this blowout, this year-end, this holiday sale etc. etc.)
**The freebies only apply to goods we install!
Alternatively, you could get free pad and labour, but on this offer the carpet prices will stagger you. It sounds extreme and downright silly.
Yet we face this type of advertising on a daily basis.
How do we avoid this ? Logic.
Talented carpet installers do not work for free, or for minimum wage.
Get a written inclusive quote from anyone you deal with.
Shop around as much as you like, but bear in mind that big box stores, and many small stores private label their products therefore making it nearly impossible for you to compare an apple to an apple and rely on the fact that you will fall prey to their “sales” tactics.
Speak at length to your sales rep and get a feel for if they are knowledgeable and helpful or merely filling in an eight hour day and lining you up as their next commission bonus.
If someone is charging you to give you an estimate of how much money they are going to take from you there could be something very wrong with that scenario.
Lastly, trust that you are a smart and knowledgeable consumer and you can trust in your own judgement, not in sales flyers or advertisements. They are not logical!
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